The goal of content writing for law firms is to provide engaging, relevant and helpful content to bring potential clients to your website, explain how you can solve their legal problem and introduce them to your firm and your services. You also want to build awareness and authority around your industry, stay relevant and gain new clients.

However, all of the above and trying to figure out what law firm blog topics to write about can be frustrating. Not to mention, with all your actual client work it’s difficult to find the time to sit down and write. 

It is extremely important to blog consistently and stay up to date and as well as stay relevant in your industry. Your potential clients want to come to your website, read your blog, get to know you and your expertise and see that you are transparent and have a complete understanding of their wants and needs. 

Your clients want to gain knowledge from your blog by:

• Finding new and important information

• Be aware of any updates and/or changes to the law

• Getting their legal questions answered

• Finding support and resources 

Blog Content Strategy

People are visiting your law firm’s blog to solve their legal problems and get information about their issue. You can drive targeted visitors to your blog and strategically manage and maintain your blog content by creating a blog content strategy.

Your blog content strategy should consider:

• frequently asked questions about your firm and services

• trending topics and news in your legal field

• competitive analysis

• newsjacking media headlines

• firm news and updates

To help you get started with your blog strategy, here are 30 law firm topic ideas that you can use for your blog. Depending on how frequently you update your blog, this resource can help you plan out content for weeks to come. 

1. Google alerts

The first thing you want to do is set up Google alerts with topics related to your law industry. If something newsworthy comes up you easily have a blog topic to write about.

2. Interview lawyers

If you have a non-competitor that you would like to interview to gain more knowledge about a certain law topic, set up an interview with them. You can send them questions, video record a zoom or meet in person. Transcribe your video and you have an informative and resourceful blog post.

3. Interview someone in your office

Have a new team member? Set up an interview with them to learn more about their background and a few interesting things about them. People do business with people. Clients love transparency and want to meet your team and you can show your team is knowledgeable, experienced and approachable.

4. Q&A session or AMA

This is something you can do once in a while or a few times a month. Post a question or topic you are willing to discuss on social media, set up a time to either go live or record a video and answer the questions. Or, advertise a day and time you are going to go live on social media to answer questions live. AMA - Ask Me Anything - is a good way to find out what legal topics your audience wants to know more about!

5. Share an update

Have something new and exciting going on with your law firm? Blog about it. It could be as simple as a newly decorated office. Take photos!

6. Success story

People love to read success stories, especially potential clients. If you have recently won a case, share your story. Clients can relate, gain knowledge and be hopeful that you can help them in the same way.

7. Explain common vocabulary

The law is complicated. Create a law dictionary on your blog for your clients and simplify common legal terms so your clients can understand your specific industry.

8. Go on a Podcast

Yes, definitely do this. It’s a great way to build your authority online. You can share the video or audio on your own website and write a blog post about what it was like to be a guest and what you discussed with the video or audio embedded in your blog.

9. Transcribe videos

Every time you make a video, transcribe and post it on your blog and on social media. Read these 25 Twitter tips to help you promote and share your video posts on social media.

10. Give your opinion

If there is something that is trending in the news that relates to your industry go ahead and give your viewpoint on the situation. Note: If it’s political, you can get a lot of feedback (good and back) - but that may be exactly what you’re trying to accomplish!

11. Upcoming events

Anytime you are attending an event, doing a speaking engagement, community event, etc, be sure to write about it. Your clients will like to see that you are active in the community and that you are viewed as an expert resource.

12. Write a case study

Case studies are great content pieces for your blog and also help you to grow authority in your legal field. You don’t have to do one for every case, but definitely for bigger and important cases. It would be good to write about five to six case studies per year.

13. General information

Anything new and noteworthy that’s going on in your industry you should be written about. Updates and changes to the law are great blog posts to write.

14. Your services

Definitely write about the services you provide. Make sure you link those posts to your Q&A or FAQ pages, as well as where your services are mentioned on your website.

15. Initial consultation

Clients can be overwhelmed and nervous to meet with a lawyer as well as anxious to start their process. Put them at ease and talk them through the process of what an initial consultation with you is like.

16. Seasonal topics

Seasonal topics are great to write about and they can help your clients relate to things going on in everyday life. An example of a good seasonal topic would be tips to help divorced parents co-parent during the holidays.

17. Dos and Don’ts

Dos and don’t’s can mean so many things. However, think of it in terms of your services. For example, if someone is going through a divorce what are the social media dos and don’ts during the divorce process.

18. “Must-read” list

Be helpful to your clients and give them as many resources as you can. Put together a must-read list of other blog topics, books, case studies and anything that will help them through their difficult time.

19. How to guides

Another great blog topic is putting getting “how-to” guides. A few examples are how to file for divorce, how to set up a trust fund, how to write a will, etc.

20. What’s next?

Just as you wrote about your initial consultation posts, Write a post about what your clients can expect during and after the process of working with you and your team.

21. Top 5 lists

People love top 5 lists. These lists can be anything that is relevant to your industry. Maybe a list of books on divorce, podcasts on estate planning to listen to, resources for opening a business, etc.

22. Legal myths

Bust the most common myths around your industry but sharing the real legal facts and laws.

23. Use the Google People also ask feature

This is a great feature to use to answer so many questions people may have related to your services. This will give you a lot of really good relevant topics that people are searching for on Google.

24. Pro bono

If you ever have provided Pro Bono work you should write about it and let your potential clients know that you’re involved in your community, or if this is something you can do for them.

25. Resource guide/eBook

Whenever you write a really helpful or informative post or a how-to guide, create a downloadable resource or eBook that your clients can download when they sign up for your newsletter. Add all your resources to each relevant blog post. It’s a great way to grow your mailing list.

26. List of your most popular blogs

Create one blog post listing the most useful or popular blog posts you have written. It’s great to have those resources all in one place on your blog.

27. Share your story

Transparency is key. Your clients want to know about you. Share your story with them. Share why you wanted to be a lawyer, where you grew up, where you went to school, etc. People do business with people!

28. Predictions

Write a blog post sharing how you think things could change in your legal area. Covid-19, quarantines, and the increased use of technology have positively changed the way many lawyers now work with their clients. We always have to prepare for the future.

29. Awards

Anytime you receive an award or professional recognition you definitely want to showcase it on your blog and on your website. You may also want to share your personal achievements that show ‘behind the scenes" who you are and what you care about - because people do business with people!

30. Update old blog posts

Make sure you have a process to audit and update your old post blogs. It will just keep your blog relevant and provide the most up-to-date information.

Download our FREE Checklist: 30 Blog Content Topics for Law Firms

Read More: 11 Reasons Every Law Firm Should Have a Blog

Content Marketing For Law Firms

I hope you found this post helpful and you can use these 30 Blog Content Topics for Law Firms list to help build your law firm’s brand and become a thought leader and authority in your legal specialty.

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