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How A Law Firm Podcast Can Grow Your Business - And Your Profits!

Catherine Russell

It is more important than ever for law firms to have a strong online presence. One of the best ways to do this is to launch a podcast. Podcasts are a cost-effective marketing strategy to reach new audiences, establish yourself as an expert in your field, and build trust with potential clients.

There are many benefits to having a podcast for your law firm. First, it allows you to reach a new audience. There are millions of people who listen to podcasts every day, and many of them are potential clients for law firms. By launching a podcast, you can put your firm in front of these people and introduce them to your services.

Second, a podcast allows you to establish yourself as an expert in your field. When you produce informative and engaging content, listeners will see you as a thought leader in your area of law. This can help you to attract new clients and build your reputation.

Third, a podcast can help you to build trust with potential clients. When people listen to your podcast, they get to know you and your voice. This can help them to feel more comfortable reaching out to you if they need legal help.

How Your Law Firm Podcast Can Grow Your Business

There are many different ways to approach a law firm podcast. You could produce episodes that focus on specific legal topics, interview experts in your field or share stories about your own experiences as a lawyer. The most important thing is to choose a format that you enjoy and that you think your target audience will find interesting and informative.

One popular format for law firm podcasts is the interview format. This involves interviewing experts in your field, such as other lawyers, judges, and professors. Interviewing experts is a great way to share valuable information with your audience and to establish yourself as an expert in your own right.

Another popular format is the solo cast. This involves recording yourself talking about a specific legal topic. Solo casts can be a great way to share your knowledge and expertise with your audience in a more informal and conversational way.

No matter what format you choose, it is important to produce high-quality content that is informative and engaging. Your episodes should be well-researched and well-produced. You should also make sure to promote your podcast on social media and other online channels.

How Law Firms Can Benefit From A Podcast

Launching a podcast is a great way to market your law firm and reach new audiences. It is also a great way to establish yourself as an expert in your field and to build trust with potential clients.

Equipment Needed to Launch A Podcast

According to podcast producer Jason Perrier, Director at Phizzy Studios, the following podcast equipment can help you cost-effectively launch a professional quality podcast:

How Law Firms Can Benefit From A Podcast

  • NEW AUDIENCES
    They discover you on mobiIe, on video, on the apps, in the car

  • BUILD TRUST & CREDIBILITY
    Prospects hear YOU talking about their problem - and how to solve it

  • COST-EFFECTIVE
    Podcasting requires simple tools and produces lots of content

  • IMPROVE SEO
    Increased website traffic improves online visibility and rank

PR Benefits Of A Law Firm Podcast

Podcasting is a valuable PR tool that law firms can use to achieve a variety of marketing and business goals.

  • Making strong connections with others within the law firm industry: 
    Podcasting is a great way to connect with other lawyers, judges, and legal professionals. By interviewing guests on your podcast, you can build relationships with experts in your field and learn about their insights and perspectives. You can also use your podcast to promote the work of other lawyers and build partnerships with other law firms.

  • Using your podcast to newsjack trendy topics: 
    Podcasting can be a great way to stay ahead of the curve on legal trends and issues. By covering trendy topics on your podcast, you can show potential clients that you are knowledgeable and up-to-date on the latest developments in the law. This can help you to position yourself as a thought leader in your field and attract new clients.

  • Can help to grow your brand and online authority: 
    Podcasting is a great way to build your brand and establish yourself as an expert in your field. By consistently producing high-quality content, you can attract listeners and build a following. This can help you to grow your brand and increase your online authority.

Here is an example of how you could use your podcast to newsjack trendy topics:

If there is a new law that has been passed that affects your practice area, you could record an episode of your podcast explaining the new law and how it could impact your listeners. Or, if there is a current event that is related to the law, you could interview an expert on your podcast to get their insights and analysis.

This is a great way to show potential clients that you are knowledgeable about the latest legal developments and that you are able to provide them with valuable information. It can also help you to attract new listeners and grow your audience - and get leads for prospective clients.

Law Firm Podcast Best Practices

  • Talk about TOPICS THAT MATTER to your ideal client

  • Publish on MULTIPLE PLATFORMS: Apple, Google, Spotify, YouTube, TuneIn, etc
    Tip: Video podcasts are engaging and help people learn more effectively, plus offer an alternative to audio-only podcasts. Zoom, Seitcher and StreamYard are low-cost platforms to record your own video and audio podcasts.

  • Use local and service KEYWORDS in your episode description

  • REPURPOSE your podcast ie 30 second snippets, a blog, emails, audiograms, infographics
    Tip: You can also repurpose blog posts into a podcast episode by converting them to a script.

  • RENEW podcasts by adding an update to them and repromoting

  • REPROMOTE your best podcasts: repost on social, feature in newsletters etc


How to Optimize Your Law Firm’s Podcast for SEO

Most people don't associate podcasts with SEO, but they're missing out on some key growth opportunities. By optimizing your podcast for SEO, you can introduce it to new audiences and contribute to your brand's ranking authority with Google.

Here are some tips on how to optimize your podcast for SEO:

  1. Create a website or landing page for your podcast. This will give you a central place to host all of your podcast episodes, show notes, and other relevant content. Make sure to include relevant keywords throughout your website and landing page, including in the title tags, meta descriptions, and header tags.

  2. Optimize your podcast episode titles and descriptions. When people search for podcasts on Google, the title and description are the two things they'll see first. Make sure your episode titles and descriptions are clear, concise, and include relevant keywords.

  3. Submit your podcast to Apple, Google Podcasts, Spotify and other directories. This will help your podcast show up in Google search results and make it easier for people to find.

  4. Create transcripts of your podcast episodes. Transcripts make your podcast content more accessible to people who are deaf or hard of hearing, and they also help Google understand what your podcast is about. You can publish your transcripts on your website or landing page, or submit them to third-party websites like Podbean and Buzzsprout.

    Tip: I like Rev.com for creating accurate, fast and inexpensive podcast transcripts.

  5. Promote your podcast on social media and other websites. Share links to your podcast episodes on your social media accounts and website. You can also promote your podcast in relevant online communities and forums.

  6. Get interviewed on other podcasts. This is a great way to get your podcast in front of a new audience. When you're interviewed on another podcast, be sure to mention your own podcast and website.

By following these tips, you can optimize your law firm’s podcast for SEO and reach a wider audience.

How SEO Best Practices Can Introduce Your Podcast to New Audiences and Contribute to Your Brand's Ranking Authority with Google

When you optimize your podcast for SEO, you're making it easier for people to find your law firm’s podcast when they search for relevant topics on Google. This can help you introduce your podcast to new audiences and grow your listenership.

In addition, when your podcast ranks well in Google search results, it helps to improve your firm’s overall ranking authority. This can lead to higher rankings for your website and other online content.

Here are some specific examples of how SEO best practices can introduce a podcast to new audiences and contribute to a brand's ranking authority with Google:

  • Keyword research: 
    When you do keyword research, you're identifying the terms that people are using to search for information about your podcast topic. By using these keywords in your podcast titles, descriptions and show notes, you're making it more likely that your podcast will show up in search results.

  • On-page optimization: 
    On-page optimization is the process of optimizing your website and landing pages for specific keywords. This includes things like optimizing your title tags, meta descriptions and header tags. By optimizing your website and landing pages for SEO, you're making it more likely that your podcast will rank well in Google search results.

  • Link building: 
    Link building is the process of getting other websites to link to your own. When other websites link to your website, it tells Google that your content is valuable and authoritative. This can help to improve your website's ranking authority, which can lead to higher rankings for your podcast in Google search results.

    Tip: If you have a guest on your podcast, they can promote the episode on their website and provide you with valuable backlinks.

By following SEO best practices, you can make your podcast more visible to potential listeners and improve your brand's overall ranking authority with Google.

Are You Ready To Launch A Law Firm Podcast?

With a little planning and effort and a small investment, you can create a podcast that will help you grow your law firm and reach your business goals.

Does your law firm want to start a podcast?

SEO My Law Firm can help with content strategy, scripts, PR, social media marketing… and more.

Get in touch for a free consultation!