How to Perform a Mini Social Media Audit for Your Law Firm
It’s a New Year and that means it’s time to do a quick check on all your social media accounts. It’s a good idea to start the new year with all your social media accounts updated and refreshed. It’s so important that you have consistency and a good marketing strategy for all your social media. You want to make sure it’s also a strategy that is manageable and fits your law firm’s goals.
To get started, keep reading to learn how to audit your social media and download our free law firm mini social media audit checklist.
Law Firm Privacy Tip: This might also be a good time for you to update your social media passwords to all your social media accounts. This is good practice to do once per year.
Free Mini Social Media Audit Checklist for Law Firms
Update your business page cover photo
Update your profile image - avoid using your company logo, and use a friendly but professional profile picture. People like to interact with people
Update your company bio (make sure you are using local keywords to describe your law firm and your services)
Add a company update (this can be new photos, a new service, a new project, etc.)
Update your company bio - use local keywords and hashtags to describe your law firm
Update your profile image
Add some new Instagram content to refresh your grid and your Instagram posting strategy. (This article How to Create a Brand Strategy for Your Law Firm’s Instagram can help you refresh your Instagram)
Add a company update
Update the links on your Linktree - if you don’t have Linktree you should sign up for a free account
Update your profile image
Update your company/personal LinkedIn cover page
Update your company/personal bio
Give and ask for a recommendation
Join a group and answer a question
Add a company update
This article, 5 Easy Steps to Makeover Your Lawyer LinkedIn Profile In Less Than 1 Hour can help you with giving your LinkedIn a refreshed and updated look.
Update your profile image
Update your Twitter bio - keep consistent with your Facebook and Instagram
Follow new accounts and unfollow accounts that are not relevant to you or your law firm
Plan out your Twitter strategy - Twitter is great for PR opportunities for law firms
If you don’t have time to tweet, schedule tweets. You can use a tool or create a spreadsheet that you can use and reuse. Use quotes or info from your blog posts.
YouTube
Update your YouTube channel art
Update your About page
Check/update your social media links
Check/update your contact information
Create an updated CTA description that you can add to all your videos - don’t forget your hashtags
Google My Business
Check all business information to make sure it’s up to date
Review and update your services
Create a GMB reviews strategy to get more reviews from your clients
Update your photos - add photos your office, new team members, etc
Additional tip: Make sure that all your links work on all your social media accounts and on your website.
Summary
Scheduling time to do a mini social media audit is a good practice and something that should be done throughout the year. Social media is time-consuming and you don’t need to be everywhere, so make sure you have time for the accounts that work for your law firm. Think about your social media strategy and put the time and effort into accounts that are worth your efforts and good for your business. If something doesn’t work for your law firm, then don’t use it. Remember you don’t have to be active on every social media account.
If you don’t have the time to update your social media profiles, we can help you with all your content creation and social marketing needs.
FREE SOCIAL MEDIA AUDIT FOR LAW FIRMS
Click on the link or the image below to download