#DYK YouTube is the 2nd largest search engine in the world - and it’s owned by Google. Less than 2% of law firms have YouTube channels. If you’re looking for a competitive edge, your law firm needs to be on YouTube - and your videos need to be optimized so they get found and watched!

Your law firm YouTube channel is one of the most important tools you can use to really showcase your firm and what services or advice you can offer your clients. It’s also a great way for potential clients to get to know who you are, and what it would be like to work with you.

*YouTube Channel Tip: Make sure your YouTube Channel is branded and that you create a unique URL for your YouTube Channel.

Creating video content should be an essential part of your marketing plan. With over two billion monthly active users,

• YouTube is now the 2nd most popular website in the world.

• It is the most popular social media platform among adults.

• 1 out of 3 adults watch videos to learn more about services and products.

• YouTube is owned by Google - which means if you want to rank and get found on Google, YouTube should be part of your law firm’s content marketing strategy.

However, most law firms are actually not utilizing all the features of their YouTube channel. By utilizing all the options YouTube has, your videos can look more polished, more creative and give your audience a great call to action (CTA) which could lead to more video views and subscribers, leading to more leads and clients for your law firm.

#DYK: You can add end cards or end screens to all your YouTube videos.

This is a great example of an available option you can add to all your YouTube videos that most law firms don’t even know exists.

What’s a YouTube end card?

A YouTube end card or end screen is a call to action (CTA) that you can add anywhere on your video, most typically added at the end of the video. End cards give your viewers a takeaway or CTA at the end of your video. For example, here are a few end card or end screen ideas that you can add to your videos are;

• You can add a suggested video related to your topic for your viewers to watch next

• Encourage viewers to subscribe to your channel

• Invite viewers to sign up for your newsletter or receive a content upgrade, like an eBook.

• Provide a way for viewers to contact you for more information

• Thank viewers for watching your videos

How to create a YouTube end card

To create YouTube end cards, I suggest using Canva, a graphic design tool. The great thing about Canva is that it’s easy to use and the website already has tons of YouTube end card templates that you can use. Just type in YouTube outro into the search tool. Find a template you like, and then just add your branding, colors, text and your CTA.

Your YouTube end card should be between 5 and 20 seconds. You can play around with Canva’s animation to give your end card the look you want. Once you have designed your end card - or cards depending on if you want one CTA or maybe a few different CTAs, depending on your video topic. Just make sure to save your end card as an MP4 video file.

How to add your video end card

You have probably already seen these options on YouTube and you have not known how to use them. Here is how to add your YouTube cards to your YouTube account:

Sign in to YouTube Studio.

1. From the left menu, select Content.

2. Click the video you'd like to edit.

3. Click the End screen box and choose the element you want to add.

4. Click SAVE.

If you are creating a new video, you can just upload your end card right to the end of your video.

Here’s an example of a YouTube end card that I made, and it only took me a few minutes to create.

*YouTube Channel Tip: As you start including YouTube end cards in your videos, a great tip is to write a script of something you always say at the end of every video you create. This script should be between 5 and 20 seconds to match your end card. Here’s an example:

Thanks for watching our video! If you haven’t already, make sure to subscribe to our YouTube channel. We greatly appreciate the support! Keep watching for more videos about (insert topic) or (insert topic). Make sure to tune in next week for our latest video. Have a great day!

Summary

Creating YouTube end cards is easy to do, and can have a big impact on your video views and subscription growth. Your YouTube videos will look polished, professional and include a great CTA for your viewers. To create your YouTube end cards head to Canva and start designing!

Is Your Law Firm On YouTube?

Google is the #1 search engine, and YouTube is #2 - and YouTube is owned by Google. If content is King, video is the Crown Prince of content - is your law firm on YouTube? Contact SEO My Law Firm for video content and optimization strategies, resources and tools.