Does you law firm rank for your local keywords?

Law Firm Google Business Profile For Law Firms

Google Business Profile is considered the top free way for law firms to rank on page 1 of Google.

Google Business Profile (GBP) previously, Google My Business (GMB) is a FREE and simple tool to create an online business profile on Google that helps visitors find local businesses. Yes, there are other search engines besides Google. But face the facts: Google is used by nearly 90% of people searching online for information. So if you have limited time and resources, optimizing your digital presence for Google will get you the biggest bang for your marketing buck.

Recent statistics say that 97% of people go to Google when they want to find a law firm. Most potential clients will read reviews, look at photos, and look at your recent content post before even clicking on your law firm’s website or contacting you.

To manage the content on your Google Business Profile, you need to claim and optimize your GBP profile. 

Optimizing your Google Business Profile will help you rank higher in:

  1. Google Search Results
    Organic results pages are returned when someone enters Search criteria into Google.

  2. Google Maps
    Interactive, real-time maps that show the nearest businesses that match the user’s Search criteria

  3. Google Answer Box
    The boxed-in information at the top of the Search Results Page (SERPs) features the top 3 recommended results for information entered into the Search field and is considered the holy grail of Google rank. Also called featured snippet, position zero, or instant answer.

  4. Voice Search
    When someone asks Siri or Alexa for a Law Firm ‘near you,’ you want them to find your firm. Voice search answers often come from the Google Answer Box.

Optimizing your Google Business Profile page is free - but it takes time, strategy, and commitment for law firms to use GBP to dominate Google.

Google Business Profile Optimization and Management for Law Firms

  • Google Business Profile Set Up

    We will set up and optimize your GBP. If you already have a profile, we audit your profile to make sure it is set up correctly. This will include; creating a local and targeted company description, updating your NAP, adding and updating attributes, checking citations across popular platforms, and making sure you are targeting the correct services and categories.

  • Google Business Profile Management

    We manage any GBP updates or changes and add new content to your GBP every month. This includes curated marketing content, adding images, updating attributes, adding FAQS, etc.

  • Google Business Profile Monitoring

    We monitor your profile and provide you feedback and suggestion for your client reviews, client questions, changes to your profile, and more.

  • Google Business Profile Marketing Strategy

    We review your GBP insights and strategy monthly so that we can improve your GBP results to make you stand out from your local competition. Your goal is to show up in your local area on the local map pack in the top 4 results.

  • Google Business Profile Report

    Each quarter as part of your content marketing campaign, you will receive a GMB report that includes where your leads are coming from, how your GBP is ranking, and suggestions on how to improve your Google Business Profile. As Google implements new features to GBP will implement those new updates to your profile and adjust our strategy.

Free 30 min consultation