How to Create Law Firm Reels for Instagram
The thought of having to create more social content can seem like an overwhelming task when you already have so much on your plate. However, if you plan and schedule out your content you will find that you can also easily create and include Instagram Reels as part of your social content marketing strategy.
The thing is, if you are not creating Reels along with your Instagram posts, you could be missing out on an opportunity to connect in a different way with a new audience, and with your existing audience. It’s a chance for you to showcase a different side of your law firm, your team and you.
If you’re first thought is, What’s a Reel? don’t be embarrassed - social media changes fast and new tools are always popping up. According to Instagram,
Reels are short, entertaining videos on Instagram where you can express your creativity and bring your brand to life. People come to Reels to participate in cultural trends, collaborate with the community and discover new ideas.
The bottom line is everyone is watching videos. And now, Reels.
Tips On Creating Instagram Reels for Law Firms
Before you jump into creating Instagram Reels, here are a few tips to help you get started.
Experiment
You should be willing to experiment with your Instagram Reels. Be OK with trying out different videos and don’t be afraid if your videos are not perfect. You don’t need to create videos that have high production quality. Your audience wants to see the real you (no pun intended). Your videos can be an experiment of you or your team on and off-camera, serious or not. Take the pressure off and just have fun with it to see what sticks with your audience.
Audio
Having good audio is really important. The quality of the video does not have to be high production but the audio should be. Your audience wants to clearly understand and hear your videos. Also, try to use audio music that is currently trending or catchy.
Post
Make sure to keep posting your Instagram posts as well. You can create posts to go along with your Instagram Reels - a little sneak peek. You can absolutely post your Reels to your Instagram feed but make sure you have original content as well.
Theme
Remember to keep on brand or on theme with your Instagram account. This article can help you create a brand strategy for your law firm that will help you stay consistent with your branding.
10 Instagram Reel Ideas for Law Firms
Sneak Peek Reels. Do you have a new service you are offering? Did your law firm win an award? Are you partnering with a charity? Are you going to be on a podcast that you are excited about? Do you have a story to tell about why you decided to practice law or how you started your law firm? These are great Reels to create that offer your audience a little insight into your day-to-day life in your law firm.
Helpful Tips. You can give your audience helpful tips without giving them actual legal advice. Schedule a day each week to create a Reel where you can be a helpful resource for your clients.
Q&A’s. Are there common questions that your clients always ask you? Make a list of them and use these questions to create Q&A Reels.
Trending Topics. Is there is a specific topic is that related to your services that is currently trending online? It’s perfectly ok to state your opinion in a Reel without giving legal advice. Clients and your potential clients could find your opinion extremely helpful or insightful. Creating a trending topic Reel also had the potential to go viral, which could be good PR for your law firm.
Motivation. Motivation quotes are always popular online, so why not turn your favorite motivational quotes into reels? You can stay on brand by creating templates for all your motivational quotes that will go along with your law firm's social marketing branding.
Show your expertise. Showcase your services or something that you can exclusively provide to your clients. Do you have a great resource that your clients or potential clients can receive from you? Create a Reel about it.
New laws or changes to the law. Is there a recent change to the law? If this is something that could potentially affect your client’s cases it may be beneficial to create a Reel to explain the new law or change to a law.
Employee spotlight. Do you have a new employee that is joining your team? Did one of your employees win an award or do something that should be recognized? Create a Reel to document team highlights at your law firm.
Create a listicle. Lists are loved online, and there are endless lists you can make. A few examples would be: top five lawyer jokes, a list of what someone would need to do when filing for a divorce, a list of documents needed to obtain a green card, a list of what to do after you have been in a car accident. As you can see, there are endless lists you can create.
Have fun. Not every Reel has to be serious. Create a fun video to share with your audience. Get your team involved and reenact a meme, a trending challenge, or another video that has caught your attention on social media.
SummaryFree free to use these 10 Instagram Reel ideas for law firms to help you create engaging content for your law firm’s Instagram reels. Don’t have the time? We can help you with all your content creation and marketing needs.
