7 New Law Firm Social Media Strategies for 2022

It’s hard to believe that we are almost at the end of the first quarter of 2022. So, since it is almost the end of March, this is a great time to review all the hard work you have done with your marketing efforts over the last few months.

How is your social media marketing going? Have you made changes from the previous year? Are happy with your current social media strategy?

Even if you answered yes to these questions, you still have time to make adjustments and add or change up what you are doing. According to Hubspot’s latest trends in social media, here are a few great ways that you can change up - or implement a few new things into - your current social media strategy. As you could have guessed, social media has definitely changed in even the last year.

Social Media Strategy Updates for 2022

Here are 7 social media tips and strategies from the Hubspot article hat your law firm can use now and integrate into your social media marketing strategy.

1. Stop Over-Posting

Your followers don’t want to see constant posting from you. So if you are posting every day, multiple times throughout the day, this is something you want to shy away from. Instead post really important, relevant, newsworthy, engaging, and interesting content on your social media. A few good examples of this would be testimonials from clients, a newsworthy blog article sharing important advice or updates to the law, a case win, being featured on a podcast, an episode release from your own podcast, something you would like to share about your life, etc. Just remember quality over quantity.

2. Snackable Content

What is stackable content? Well, snackable content is straightforward, short-form, easily digestible content. It tends to be visually engaging, can be posted consistently - but not overly shared. People love little bite-sized pieces of content. Something that catches their attention. You can definitely turn the above examples into snackable content. However, a few more good examples would include a snippet of your latest YouTube video or podcast episode, a TikTok video, a meme (you can for sure have fun with your social media), a quote, a sneak peek into something important that you’re working on, or infographics.

You might also like: How to Create a Brand Strategy for Your Law Firm

3. Share Real Stories and Connections

Your followers follow you because they want to see you. It’s important to engage with your followers and show them who you really are. Don’t be afraid to post photos of things you like doing that are not related to your law firm, or post behind the scenes of what does really go on during the day at work - a day in the life. Your followers want to know! Here are a few ideas of what you can share. You can generally discuss cases you have worked on, give general advice, or do a Q&A to answer questions your followers may have. Even show a video of what you did over the weekend. Or what your day at work was like. It’s important to be authentically you.

4. Videos Are So Important

Do some kind of video, whether it’s on YouTube, TikTok, Reels, or just going Live on Facebook or Instagram from time to time. It’s so important to incorporate some type of video into your social media strategy. Whichever platform you feel you can be the most consistent with and makes you feel the most authentic. A few examples of what videos work really well for law firms are, anytime you go live to do a Q&A, host a popular topic discussion, or even film a day in the life. Created a curated YouTube channel that you post on weekly. You and your staff having fun on TikTok - by the way, tons of content for lawyers. Or create Reels on Instagram.

New to Reels? How to Create Law Firm Reels for Instagram

5. Short-Form and Long-Form Content

People have different attention spans on different platforms, and at different times of the day. Your content length strategy is important for both video content and blog content.

• Short-form blogs are typically less than 600 words, while long-form content is over 1000 words, and ideally over 2000 words.

• A short-term video is 7- 30 seconds, while a long-form video might be 30-60 minutes.

It’s important to create really high-quality long-form content on an important topic of interest. Make sure to include strategic CTA’s (call to action) and offer your potential clients a valuable resource that they can download. However, short-form videos and blog posts are great as well. Short-form content aligns with your snackable content strategy.

6. Make Your Advertising Personal

No one likes to see stuffy advertising. If you are going to be advertising your law firm’s services make sure you are making a connection to your audience. Your graphics and content should be friendly, thoughtful and engaging. Let your potential clients know that they can just trust you and you are there to help solve their problems. Your advertising should have consistency with your branding image and the content you are already creating for social media.

7. Boosting Posts

Take a break or reduce your spending on your Facebook ads and start boosting posts instead. Under Facebook’s algorithm, statistics show if you have 1,000 followers on Facebook only 2% of your following is actually seeing your content. That means around 20 followers are actually seeing what you are posting! The only way to get your good content out there is to boost your posts so your followers and potential new followers can see who you are. So create a budget and boost your really good content out to all your followers and also engage a new following with your informative and creative content.

Summary

As new information and trends come around, we will continue to give you important information as to how to grow your law firm using social media. If you don’t have the time to manage your firm’s social platforms, not a problem. We can help you with all your content creation and marketing needs.

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