YouTube video marketing offers law firms a unique opportunity to connect with potential clients, showcase their expertise and build a strong online presence. By implementing these topic strategies and focusing on creating high-quality, engaging content, your firm can effectively leverage YouTube to grow your practice and enhance client relationships.

Start creating engaging YouTube video content today, and watch your firm’s online presence - and leads - soar.

Building a strong online reputation takes time and consistent effort. By implementing these off-page SEO strategies, you can elevate your law firm's online presence, attract new clients and outrank your competition in the crowded legal space.

Here's why voice search matters for law firms and how you can optimize your website to thrive in this new search frontier.

You’ll never GET REFERRALS if you don’t ASK for referrals.

Local SEO is essential for your law firm because it helps your potential clients find you within their local area.

Optimizing your website and online presence for local search makes it more likely that your business will appear in these search results.

With a little planning and effort and a small investment, you can create a podcast that will help you grow your law firm and reach your business goals.

By using social media effectively, law firms can reach a wider audience, build relationships with potential clients and generate leads.

The legal marketing industry is changing rapidly, and law firms should revisit their content marketing strategy quarterly to rethink their marketing strategies to stay ahead of the curve.

So what IS Google saying about AI generated content? Google itself uses AI tools, including its own AI writing tool, Bard. Technology isn’t going anywhere, and anyone who doesn’t use AI tools in some format is going to be left behind.

Video marketing is critical to your law firm's marketing strategy. According to research, 91% of consumers want to see more videos from brands they support. Law firms; your clients also want to see videos. Why? Here are just a few reasons.

If you want to increase visibility, build credibility and generate new leads, getting PR for your law firm is an effective marketing strategy in addition to content writing and your social media. Most importantly, you do not need to hire a PR agency to do PR for your law firm. This article walks you through 3 effective and free ways to get PR for your law firm.

Managing and optimizing your Google Business Profile is a free way for law firms to increase your leads and your local search, putting you ahead of your competition and gaining new clients.

Whatever the economy, investing in high-quality, SEO optimized content is a smart strategy for law firms to reach their target audience where they “live” online and to improve their online visibility and rank.

If your law firm is interested in giving back to your community and would like to dedicate time to helping others, we have put together some great ideas on how your law firm can give back this holiday season.

Lead magnets are free resources that entice your ideal client with useful, relevant and convenient information they can get by joining your mailing list.

ALT text is important for ADA compliance and an important content writing SEO strategy to help your images rank higher.

Repurposing your content will help you get more out of your content marketing efforts and improve your ROI.

Social Media Strategy Updates for 2022

Here are 7 social media tips and strategies that your law firm can use now and integrate into your social media marketing strategy.

A YouTube end card is a call to action (CTA) that you can add to anywhere on your video, but most often at the end. End cards give your viewers a CTA so they know what to do next at the end of your video.

Google My Business integrates with Google Reviews and Google Maps. Google uses the star ratings and review copy to rank your website in their search results - and that’s why law firms should care about Google Reviews.