Clear, Not Clever Wins Clients
In the highly competitive legal industry, trust and expertise are your most valuable assets. By writing content that is clear, direct and focused on solving your client’s legal problems, you’ll position yourself as an approachable expert. Your target audience doesn’t want clever—they want clarity. They need to understand that you have the expertise to solve their problem and that understanding will come through in content that speaks directly to them.

Law firms must optimize for SEO outside of normal Google search. Here are some key platforms and tips that law firms can use to boost their online presence using SEO strategies.

A well-designed, user-friendly, informative and accurate FAQ page gives your law firm a competitive edge and increases conversions. Here's why a well-crafted FAQ page might just be the most important page on your law firm’s website.

Building a strong online reputation takes time and consistent effort. By implementing these off-page SEO strategies, you can elevate your law firm's online presence, attract new clients and outrank your competition in the crowded legal space.

It's a common misconception that only the law firm owner should be the voice of the blog. Encouraging other attorneys in your firm to contribute offers a wealth of benefits.

White hat SEO is the only ethical and sustainable long-term strategy for law firms. By focusing on creating high-quality content, optimizing your website and building high-quality backlinks, you can achieve long-term success and establish your law firm as a trusted resource in your community.

With a little planning and effort and a small investment, you can create a podcast that will help you grow your law firm and reach your business goals.

By optimizing your videos, law firms can reach a wider audience, increase brand awareness and generate more leads. However, it is essential that law firms create high-quality content that is both informative and entertaining so viewers will be more likely to watch and share it - if your videos aren’t helpful to your target audience, optimization strategies won’t help them rank higher or get found by prospects - and won’t generate leads.

Do’s and Don’ts for Law Firm Blogging

Our law firm content writing do’s and don’ts will get you started - but there are many more opportunities to optimize your online content and help more people find your website. Optimized content is a cost-effective way for law firms to increase their online visibility, grow rank on Google SERPs and get found by high-quality potential clients who are looking for legal services.

ALT text is important for ADA compliance and an important content writing SEO strategy to help your images rank higher.

Both Facebook and Google My Business have made changes that could impact your content marketing and your online visibility. Here’s a short overview of changes you’ll want to know about.

Google My Business integrates with Google Reviews and Google Maps. Google uses the star ratings and review copy to rank your website in their search results - and that’s why law firms should care about Google Reviews.

What are the Google EEAT criteria - and how does it help your law firm rank higher on Search?

These five local SEO tips for law firms are easy to implement by you or someone on your team, and can get big results quickly!

Geotagging is a smart local content marketing SEO strategy to help your website gain visibility online. Local SEO is critical to edging out competing law firms in rank and online visibility. Simple steps like adding your location to your images can make a big difference in local search rank.

Are you trying to figure out what are the best social media platforms for lawyers? Where will your law firm get the best ROI? Here are social media best practices for lawyers and law firms.

Google's new Page Experience algorithm will be released in May. Here is what you need to know to prepare your law firm website for the Google update.

Search Engine Optimization helps your law firm rank on Google for the right reasons.

SEO and creating strategic, valuable and optimized online content that solves someone’s problem Is the #1 to build your online visibility and grow your law firm - and your law firm profits.