Content Writing Blog for Lawyers and Law Firms
What's the point of having a website if no one can find it? ™
Why Evergreen Content Matters for Law Firm Websites
Many law firms struggle with seasonal traffic spikes that quickly drop off. Evergreen blogs ensure your website brings in potential clients consistently, even during slower periods.
SMS For Law Firms: How Texting Can Benefit Your Practice
Incorporating SMS texting into your law firm’s communication strategy can streamline operations, improve client satisfaction, and ultimately help you stand out in a competitive market.
FAQs: Possibly The Most Important Page On Your Law Firm’s Website
A well-designed, user-friendly, informative and accurate FAQ page gives your law firm a competitive edge and increases conversions. Here's why a well-crafted FAQ page might just be the most important page on your law firm’s website.
Tell Your Law Firm’s Story… Or Someone Else Will!
Your law firm has a unique story to tell. Content writing is your opportunity to tell your story to build your personal brand, establish your expertise and generate leads. By sharing your story, you're not just marketing your firm—you're connecting with clients and showing them why you're the right choice for their legal needs.
Competition: Why Last Year’s Legal Marketing Strategy Won’t Work in 2024
Here's why simply relying on last year's tactics won't cut it, and how to elevate your legal content for better visibility in 2024.
Google's March Algorithm Update: Why Law Firms Need to Up Their Content Game
Google's latest algorithm update focuses on user satisfaction and aligns perfectly with the needs of potential law firm clients.
Is Voice Search Part of Your Law Firm Marketing Strategy?
Here's why voice search matters for law firms and how you can optimize your website to thrive in this new search frontier.
How Does Your Law Firm Blog Solve Your Client’s Problem?
Your law firm blog should solve your potential client’s problem by sharing useful, relevant information that matters to your target client.
Customized, Targeted Content Is Key To Law Firm Leads That Convert
Attract and Convert: Does Your Content Get Results?
What’s the point of having a website if no one can find it?™
Is your content working for you to get new leads and clients? Our Online Visibility & Competitor Audits can help. We’ll assess your online presence and compare it to the competition to identify areas of opportunity. From there, we’ll provide you with actionable strategies for improving your content and website performance.
Alexa For Law Firms: UX, Productivity and Leads
The key to using Alexa and any of the other AI tools is knowing how to use them and when to use them. AI tools are only as good as the people who are directing and managing them.
Investing in Legal Content Writing Can Help Law Firms Recession-Proof Their Firm
Whatever the economy, investing in high-quality, SEO optimized content is a smart strategy for law firms to reach their target audience where they “live” online and to improve their online visibility and rank.
Why Your Law Firm Website Needs An FAQ Page
Your law firm’s Home page menu should include FAQs. Here are 7 benefits of an FAQ page - and 5 tips for your law firm’s Frequently Asked Questions page.
5 SEO Content Writing Tips for Law Firms (Plus 5 Don’ts)
Do’s and Don’ts for Law Firm Blogging
Our law firm content writing do’s and don’ts will get you started - but there are many more opportunities to optimize your online content and help more people find your website. Optimized content is a cost-effective way for law firms to increase their online visibility, grow rank on Google SERPs and get found by high-quality potential clients who are looking for legal services.
Case Study - Optimizing a Client's Google Business Profile (increasing local search results, map views and rank)
How to use Google Business Profile to increase your law firm’s local search visibility, map views and rank.