Why Your Law Firm Website Needs An FAQ Page
Your law firm’s Home page menu should include FAQs. Frequently Asked Questions is one of the most visited pages on law firm websites. People visit your website because they have a legal problem they need to solve, and they want to know if your law firm can solve their problem. An FAQ page provides answers to some of the most common questions you receive from prospective and current clients. If it is difficult for prospective clients to find the information and answers they’re looking for, they’ll go to another law firm’s website!
7 Benefits Of A Law Firm FAQ Page
The top benefit of a law firm FAQ page is to answer common client questions and help convince them to make the decision to hire your firm.
But there are other reasons and benefits of a law firm Frequently Asked Questions page.
1. Increase Your Website’s Online Visibility
An FAQ page is an opportunity for you to add relevant information to your website that visitors want to know. Your FAQ page should use SEO-optimized content writing strategies so your site ranks for your target keywords, and is easily found on search engines. Plus, an FAQ is an additional page for your website that provides valuable, useful content - and content is still king!
2. Build Your Internal Link Strategy
A strong internal link strategy helps visitors easily find relevant information on your website. The longer a prospective client is on your website, the more they begin to know and understand your law firm. They develop a relationship with you based on your authority and expertise because they can find the answers to their questions, and understand those answers.
And, the longer a visitor stays on your website, the better that is for your online visibility and rank - when a visitor doesn’t ‘bounce’ quickly a way, it helps you rank higher on search engines.
3. Improve the User Experience
UX - User Experience - is an increasingly important ranking signal with Google and other search engines. An FAQ page makes it easier for users to find answers and information - and signals to Google that you take UX seriously and are working to make your website user-friendly and useful for visitors.
4. Save Visitor and Staff Time
Every potential client is not a good match for your law firm. You might not have the right location, fees or services for a website visitor.
An FAQ page saves staff time because frequently asked questions are conveniently on the website, and people who get the answers they need don’t need to call the law firm.
An FAQ page saves visitor time because they can quickly learn if your law firm is not a good match for their needs, and continue your search.
5. Manage Expectations
Prospective clients who have basic information about your law firm’s services are better prepared to meet with you and will have a more productive consultation with you. If your FAQ page explains your fees and payment structure, what documents are needed for a consultation and other questions, prospective clients will be prepared for your meeting and have fewer surprises and misunderstandings.
6. Get Featured on Google Snippets
People ask questions on search engines. Google likes to highlight common user questions and answers on the Search Engine Results Page (SERP) in a boxed feature at the top of the page, known as Google Snippets. FAQ sections of websites are scanned by Google, and questions and answers from FAQ pages are often posted in SERPs.
7. Demonstrate Your Authority and Trustworthiness
People want to hire a lawyer they respect and trust. An FAQ page demonstrates that your law firm understands their clients’ needs and questions, and respects them. When you answer questions before they’re asked - and answer questions they didn’t know they should ask! - you demonstrate your expert status and why potential clients should trust you with their legal issues.
5 Tips For Your Law Firm’s FAQ Page
SEO My Law Firm has an FAQ page on our website too - its a good idea for any service business!
Now that you know why your law firm needs an FAQ page, here are some tips to get started writing a Frequently Asked Questions page for your law firm’s website.
1. Gather A List of Frequently Asked Questions
It’s important that your FAQ page answers the right questions.
Don’t assume what questions new clients will have - do some internal research.
Don’t limit your questions to what a prospective client asks an attorney - ask your receptionist, paralegal or your client intake specialist what questions they’re asked - they may be very different than what a lawyer is asked!
Do some online research - check out your competitor’s FAQ page and the FAQ page of websites you aspire to for some ideas of what to include on your own FAQ page.
2. UX: Provide Easy To Understand, Practical Answers
Users want information that is clear and easy to understand - and search engines rank your website based on UX - User Experience. Your FAQ page is not the spot to show off your legalese! Make sure your questions and answers are written in a language and tone that is easy to understand by your ideal client.
3. Link To More Information
It’s a smart strategy to have blogs on your website that provide longer, more detailed information to your most Frequently Asked Questions. On your FAQ page, provide concise information, but then link to a blog post or other content that provides more information on the question being addressed.
4. Add Video and Images
People like and remember videos longer than they remember written text. You can ask and answer your FAQs using video or using photos and graphics. For example, if an FAQ for your law firm is Where are you located, don’t just write your address - include a map showing your location. If your FAQ videos are on your law firm’s YouTube channel, that’s another opportunity for your firm to get discovered online!
If you incorporate video FAQs, include a transcript of your video so it’s user-friendly and accessible.
5. Add A CTA
After your visitor reads your answer, what do you want them to do? Make an appointment? Read a blog post? Sign up for a free download? Join your mailing list? Each FAQ should have a call to action to guide and convert the visitor toward becoming a client.
SEO My Law Firm Can Help You Build Your Law Firm’s FAQ Page
Once your FAQ page is written, the job isn’t over! Your law firm’s Frequently Asked Questions Page should be reviewed and updated regularly so you are answering your current most asked questions - and to ensure all your answers are still accurate!
SEO My Law Firm has written many law firm FAQ pages, and we understand the types of questions prospective clients commonly ask, and the best way to write and format the answers. If you need help with the FAQ page for your law firm website - or need other website content - Contact Us Today about our SEO-optimized content writing, blogging, newsletters and other content solutions for lawyers and law firms.
