Alexa For Law Firms: UX, Productivity and Leads
The Alexa artificial intelligence (AI) device is a voice-controlled, cloud-based virtual assistant by Amazon. She can play music and podcasts, control your smart devices, answer questions - and provide information that helps out your clients and prospects. AND Alexa can help people who are looking for legal help find your law firm!
7 in 10 smart speaker users in the US used Amazon Echo aka Alexa
Spoken search queries are similar, but not the same, as written search queries. While written search queries tend to be short phrases, spoken search queries are more typically full sentences. SEO is critical for voice-controlled AI like Alexa or Siri or Google. So longtail local keywords are important when designing content for voice-controlled AI devices.
Alexa, what is the top immigration attorney in Chicago?
Alexa has more than 100,000 skills available to make automate tasks and make law firm life easier - and you can create your own skills! Skills are mini apps that your Alexa virtual assistant can handle for you.
6 Ways Alexa Can Be Used By Law Firms
1. Alexa can be used to streamline processes in the office, such as scheduling appointments and managing tasks.
Automated client onboarding
Generate reminders for court appearances and deadlines
Schedule meetings and manage calendars
Create and store legal forms
Provide access to client information and data
2. Alexa can be used to facilitate communication between attorneys and clients, providing a quick way for them to exchange messages or other documents.
3.. By integrating Alexa with existing software solutions for billing and practice management, lawyers can get an overview of their practice's financials quickly and easily. As explained in a recent ABA article on digital assistants,
“Three Matts’ legal voice assistant, “Tali,” uses Amazon’s Echo or other Alexa-powered products to track and record time entries. The app allows an attorney to ask Alexa to “tell Tali,” and then state the task the attorney is working on. Alexa will relay the command over to Tali. The digital billing assistant will then keep track of time until the attorney tells Tali they are finished or to start a new task. Tali can also email the attorney a description of all the things the attorney tracked using the app, and the amount of time spent.”
4. Alexa can be utilized for law firm lead generation and management, such as tracking leads and potential clients online, next steps and status.
5, Alexa can be used for law firm content marketing and analysis including
Use Alexa to test whether your law firm is returned in simple voice queries about local law firms and legal service FAQs
Evaluating whether your content uses natural language or legal jargon
Competitive analysis to discover which law firms are returned for basic voice queries
“Alexa, find the best personal injury lawyer near me.”
6. If you have already claimed your Google Business Profile and you’re listed on Google Maps, Alexa will have an easier time finding you and recommending you on voice queries. Alexa Business Listing is a fee-based local marketing service for business owners to get listed on voice search. Alexa’s voice search optimization services get your law firm’s location, phone number, hours and services listed on the directories accessed by voice assistants and make sure they are optimized so that your listing can be found on those platforms.
By using Alexa, lawyers can anticipate and address their clients’ needs more quickly and easily. For instance, Alexa can help them to keep track of client appointments and court dates in real-time. It can also be used to search for potential legal resources or information related to a case quickly. In addition, attorneys can use Alexa to generate relevant documents
AI and Your Law Firm
The ways your law firm can successfully use artificial intelligence are evolving and nearly limitless, and the ways your law firm can use Alexa and other forms of AI for content writing and content marketing are also evolving = and just as limitless:
Virtual Writing Assistants
Virtual Graphic Assistants
AI SEO Tools
AI Content Strategy Tools
The key to using Alexa and any of the other AI tools is knowing how to use them and when to use them.
AI tools are only as good as the people who are directing and managing them:
A law firm has privacy concerns that other types of business may not have
All businesses need to be concerned with fact-checking, and AI tools source the internet - and we know the old adage GIGO (garbage in, garbage out)
Plagiarism is a key concern for AI writing tools which typically don’t quote their source
Personally, I love Alexa and use her every day for work and play. My favorite way to use Alexa for work is to listen to business podcasts - easy peasy! I also use Siri when I’m out of the house. How do you use Alexa for work?
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Blogging
Website Copy
Newsletters
eBooks and Guides
Google Business Profiles
Social Media Posts
Press Releases
Articles and Presentations
Lead Magnets
Case Studies
Video and Podcast Scripts
and more….
