How to Get Your Law Firm’s Content Featured in Google AI Overviews
Just 2 years ago, law firms were scrambling to block AI bots from scanning their websites. The fear? That artificial intelligence tools would “steal” content and siphon traffic away from firm websites. Fast forward to today, and the story has flipped completely. Now, every law firm wants their content in front of Google’s AI – because that’s where the traffic is going.
Google’s new AI Overviews (formerly known as Search Generative Experience or SGE) are now appearing at the very top of search results. These summaries, powered by artificial intelligence, answer questions directly on the results page – often before users even scroll. And when your content powers one of those AI answers, it can include a prominent link back to your website.
Google currently has a 93.57% search market share, but people - especially younger generations - are increasingly adopting AI search. (ChatGPT is now getting an estimated 37.5 million search-like prompts per day, according to recent data published in Search Engine Land.)
This feature gives Google a way to go head-to-head with conversational AI tools like ChatGPT.
As you can see in the screenshots above, Google’s AI Mode can be a referral source of traffic for your business. A recent NP Digital study showed that between September 2024 and February 2025, referral traffic from generative AI rose by 123% - this is not an area you can ignore.
So, how can your law firm adapt its content strategy to get featured in Google’s AI Overviews and stay competitive online?
Here’s what you need to know.
5 Tips to Get Law Firm Blog Content in Google AI Overviews
1. Embrace AI as Part of Your SEO Strategy
If you’re still blocking AI bots from scanning your site (like GPTBot or Google’s AI user agents), it’s time to reconsider. While blocking bots made sense in 2022, the landscape has changed.
Today, Google uses AI to surface helpful, trusted information from across the web – and it needs access to your content to consider it. If your site is off-limits, you’re missing out on a powerful new source of traffic.
✅ Action step: Update your robots.txt file to allow major AI bots to access your site. Check if your SEO plugin or developer has blocked them by default.
2. Write to Answer Questions Clearly
Google’s AI Overviews are trained to answer searchers’ questions quickly and accurately. To get your content featured, make sure it directly answers common legal questions in plain English.
For example, instead of writing a dense wall of legalese about child custody laws, create content like:
“What are the different types of child custody in New Jersey?”
“How is custody decided in a divorce in Georgia?”
“Can grandparents get visitation rights in Illinois?”
Use the question as a heading (H2 or H3), and answer it clearly in the first paragraph that follows.
✅ Action step: Review your blog posts and FAQs. Are you directly answering the kinds of questions your potential clients type into Google?
3. Use Structured, Skimmable Formats
Google loves content that’s easy for both humans and AI to read. Long paragraphs and vague content won’t cut it. Use short sentences, bullets, numbered lists, and subheadings.
If someone searches “steps to file for divorce in Georgia,” and your post includes a section titled “5 Steps to File for Divorce in Georgia,” you’ve already made it easier for Google’s AI to grab that content.
✅ Action step: Break your blog posts into sections with clear headings and lists. Summarize key takeaways whenever possible.
4. Include Authoritative, Trustworthy Information
Google wants to feature content from credible sources – especially in sensitive areas like legal advice. To build that trust, include author bios that show your expertise, mention your firm’s credentials, and keep your legal content accurate and up to date.
Don’t forget to include internal links to related topics and cite reputable sources (like government websites) when needed.
✅ Action step: Make sure every piece of legal content on your site has an author bio and a last updated date.
5. Be Consistent – AI Can’t Feature What Doesn’t Exist
One blog post won’t move the needle. If you want to get noticed by Google’s AI, you need a steady stream of useful, targeted content that addresses your audience’s real questions. The more helpful and relevant your content, the more likely it is to be surfaced in AI Overviews.
✅ Action step: Develop a monthly content calendar focused on answering client questions related to your practice area and location.
3 FAQs About Google AI Overview
Q: What is Google AI Overview?
A: It’s a generative search result that uses AI to summarize helpful information and sometimes features content from top-ranking sites.
Q: Can my law firm get traffic from AI Overviews?
A: Yes! If your content is clear, trustworthy, and answers specific questions, Google may link to your site in its AI-generated summary.
Q: Should I block AI bots from my website?
A: No. If you want to appear in AI Overviews, your site must be accessible to AI crawlers.
The Future Is Here
It’s wild to think that law firms once worried about AI scraping their content, and now they’re competing to be seen by it. But the shift is real – and the firms who adapt their content strategy for AI will reap the rewards in visibility, traffic, and leads.
If you want help developing SEO-optimized, AI-friendly content that gets your firm noticed by both Google and your next client, let’s talk. Content isn’t just words – it’s your firm’s voice, authority, and pipeline for growth.
Want to see your blog featured in Google’s AI results? Let us write or optimize your content so you get more leads and visibility. Schedule a free strategy call now.
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