How Your Law Firm Can Give Back During the Holidays
The holidays are upon us! It's an exciting time for holiday events and spending time with family, friends, and loved ones. However, the holiday season is sometimes not as joyful for everyone. There are, unfortunately, so many people who will need help this holiday season. If your law firm is interested in giving back to your community and would like to dedicate time to helping others, we have put together some great ideas on how your law firm can give back this holiday season.
Why it is essential to give back
It always feels good to give back to people in need. It's significant for law firms because they can do good things in their community and become a community pillar. Also, as work culture continues to change, many businesses are pivoting towards creating a positive employee culture that prioritizes giving back to their communities. Even though a law firm is typically not seen as a corporation, corporate social responsibility (CSR) is integral to a positive work environment and something many young job seekers are looking for from their employers. It is why people are excited to join those cultures.
Did you know that giving back is also a great way to market your law firm, leading to more clients? If they see your law firm doing good, if need your services they will think of you or refer you to friends and family. They know that you have good intentions and are happy to help others.
Ideas on how your law firm can give back this holiday season
Before deciding how you would like to give back this holiday season, present some charitable ideas to your team and ask for ideas on who they volunteer for, and what would be a good fit for your law firm. They will have valuable input and be excited to get involved.
Pro Bono Work
Pro Bono Work is a common type of charity work that many law firms choose to do. You can join many organizations that will help you select cases that fit your services. For example, some families need help to get away from their abuser, immigration guidance or help with public assistance. Others need a criminal attorney to look over their case because they were wrongfully accused and are desperate to be back with their families.
Volunteering
Volunteering is a great way to give back to your community and something where your whole team can get involved. During the holidays, you can join plenty of volunteer programs in your community. It might even turn into something that your team does throughout the year. Here are some great volunteering ideas;
Invite your staff and your community to donate items to send packages to our military abroad
Create a Toys for Tots donation drop at your office (don't forget about children from 8 to 15, they need love, attention - and presents! - as well)
Plan a day to donate your time at a homeless shelter
Set up a coat donation or food drive at your office
Your law firm can visit a local children's hospital (bring books and toys, or do a story time)
Or visit a retirement home; elderly people may be alone during the holiday season and want someone to talk with
Participate as a team in a local Habitats for Humanity homebuilding project
Donate to a local charity
Plenty of local charities would be thrilled with donations during the holiday season. Along with your team, create a list of local charities and see which one or ones your staff would like to donate to. The holidays are a great time to plan a festive event to raise money for charity or donate a portion of the profits from your law firm.
#DYK GivingTuesday is Tuesday, November 29
GivingTuesday is a global generosity movement unleashing the power of radical generosity. GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Businesses and individuals across the country and around the globe take action to support local, national, and global causes.
Provide your clients with free resources
Along with giving back to your community, you could also give back to your clients and potential clients. For example, offer referral discounts, a free consultation, discounts on services to those in need, or create valuable free resources that you only provide during the holiday season.
You will want to promote how your law firm is giving back this season.
Although the purpose is to give back this holiday season, it is also essential to let your clients and community know you give back. After all, you’re running a business. Here are some ideas on how to use marketing to promote your charitable work.
Use social media platforms and your law firm’s newsletters to get others involved.
For example, if you are planning an event or creating a toy, coat, or meal drive at your law firm, getting the word out to your community is essential. You can post what you plan to do on all your social media platforms and include your event or drive in your newsletter. Planning an event? Use Facebook’s event tool to let others join or to help spread the word. Post photos from the event on your social media, and encourage other members to post and tag the firm.
Contact the local media.
Create a press release and send it to local media outlets. Tell local businesses close to you or who are part of your referral team. The more you let people know and get them involved, the better success you will have.
Tell the story.
For example, your law firm participated in helping others, such as at a homeless shelter, soup kitchen, or hospital, or even donated to a local charity that meant a lot to your law firm. Write a blog post to tell the story of the day, who you met, and how your staff got involved. If you can, take photos or videos to showcase some highlights. You can also include your story in your newsletter and share it on social media.
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