There is a HUGE difference between being active and being effective on LinkedIn. An effective LinkedIn presence combined with a good website are key tools to build your online rank and authority. Here are some tips to help you get the best results for your LinkedIn personal profile and your company page.

Instagram is a powerful platform for law firms to connect with potential clients, build relationships, and generate leads. But beyond the basics, there are several advanced strategies that law firms can use to get the most out of Instagram.

By optimizing your videos, law firms can reach a wider audience, increase brand awareness and generate more leads. However, it is essential that law firms create high-quality content that is both informative and entertaining so viewers will be more likely to watch and share it - if your videos aren’t helpful to your target audience, optimization strategies won’t help them rank higher or get found by prospects - and won’t generate leads.

Creating compelling, targeted visual content is crucial to achieve success on social media for law firms. By leveraging a mix of informative, educational and promotional content, law firms can attract and engage their target audience, establish their brand, and ultimately grow their business.

It's essential that your law firm is listed and displayed in as many places as possible. Google Business Profile, Apple Business Connect, and Bing Places are all beneficial with the goal of getting more potential clients to see your law firm on local search results.

Anyone who doesn’t use AI chatbots and other AI writing tools will be left behind: the future is now, and we all have to grow and adapt. After all, I’m writing this blog post on an iMac, not using pen and paper!

If you are a law firm looking to start or improve your newsletter and engagement. We have 12 creative ideas to help you increase your open rate, increase your subscribers, and boost your engagement.

The key to using Alexa and any of the other AI tools is knowing how to use them and when to use them. AI tools are only as good as the people who are directing and managing them.

Here is an overview of the Google Profile updates made so that you can better understand what has changed and create a new strategy for your law firm’s Google Business Profile. For 2023, one of your top law firm marketing goals should be managing, updating, and creating a strategy for your Google Business Profile.

Managing and optimizing your Google Business Profile is a free way for law firms to increase your leads and your local search, putting you ahead of your competition and gaining new clients.

Whatever the economy, investing in high-quality, SEO optimized content is a smart strategy for law firms to reach their target audience where they “live” online and to improve their online visibility and rank.

If your law firm is interested in giving back to your community and would like to dedicate time to helping others, we have put together some great ideas on how your law firm can give back this holiday season.

Whatever form it takes, Google's "Helpful Content" update is a reminder that law firms need to focus on quality over quantity when it comes to their content marketing efforts.

An eBook is a lead generation tool to attract your ideal client to your law firm’s website and give them something in exchange for their contact information.

Your law firm’s Home page menu should include FAQs. Here are 7 benefits of an FAQ page - and 5 tips for your law firm’s Frequently Asked Questions page.

Lead magnets are free resources that entice your ideal client with useful, relevant and convenient information they can get by joining your mailing list.

Do’s and Don’ts for Law Firm Blogging

Our law firm content writing do’s and don’ts will get you started - but there are many more opportunities to optimize your online content and help more people find your website. Optimized content is a cost-effective way for law firms to increase their online visibility, grow rank on Google SERPs and get found by high-quality potential clients who are looking for legal services.

How to use Google Business Profile to increase your law firm’s local search visibility, map views and rank.

Instagram is a great resource to introduce your law firm to potential clients and gives them a clear idea of what you can offer them. According to Instagram, 80% of Instagram users follow businesses.

ALT text is important for ADA compliance and an important content writing SEO strategy to help your images rank higher.